top of page

Accurate heat and health monitoring you can trust

Peak Heat Icon.png

Profitability & Business Sustainability

Our Heat & Health Monitoring solution supports dairy farmers looking to maximise their breeding programme and minimise treatment costs.

Tru-Test Active Ear Tags and Active Collar Tags deliver world-class precision in heat detection to optimise mating and insemination, and health monitoring to provide early warning on looming health issues.

Maximise Production Icon.png

We are by your side, 24x7

Accurate, reliable measurements and timely, easy-to-understand intelligence are delivered to your fingertips with the Datamars Livestock Live app.

Receive timely and reliable data alerts in the dairy, or via any mobile device, giving you accurate heat and health detection for peace of mind. 


Insights tailored to your farm

Tru-Test Active Ear Tags and Active Collar Tags improve the efficiency of farm breeding programs, making it the most accurate heat detection product on the market today.

We use a multi-metric analysis on each individual cow’s behaviour to enable more accurate and timely heat detection.

We monitor:

  • Estrus activity

  • Mounting

  • Chin resting

  • Sniffing


Your 24x7 Herd Health Sentinel

Identifying and monitoring health conditions and disease at an early stage is important, as evidence shows that health and reproductive performance are closely linked.

We monitor the reproductive and general health of the animal, sending an alert to the farmer's phone when there's negative variance on normal activity.

We monitor:

  • Grazing/feeding

  • Rumination

  • Resting

  • Activity

Leveraging the latest technology

Like all Tru-Test solutions, Active Tags and Collars are grounded on accurate, reliable measurements to streamline activity and deliver timely, easy-to-understand intelligence straight to the fingertips of producers.

  • All animal behaviour data is captured and processed with advanced computational and machine learning methods to provide accurate heat and health insights. 

  • See how animals are performing against on-heat detection, in-calf, top and bottom performers via simple graphs and charts.    

  • Automatically receive heat information as cows come into a 500 metre range of the data gateway (mounted at the dairy shed/site).

  • Instantly share your animal data with staff, vets or consultants without attaching files to emails.

  • Access data from almost anywhere with Datamars Livestock Live, a cloud-based program so your animal data is accessible from any device with an internet connection.

  • Compatible with Auto-drafters. 

How it works.

How it works icons_How it works 1.png

Multi-metric analysis on each individual cow's behaviour to monitor estrus and health activity.

How it works icons_How it works 4.png

Insights are accessible via the web or mobile app and displayed on an easy-to-understand dashboard.

How it works icons_How it works 2.png

Individual cow behaviour is recorded 24/7 and linked to each animal’s EID tag.

How it works icons_How it works 5.png

Access data from almost anywhere. Datamars Livestock Live is a cloud-based online program so your on-heat data is accessible from any device with an internet connection.

How it works icons_How it works 3.png

Data is automatically uploaded to Datamars Livestock Live any time an animal is within 500 metres of  the dairy via a data gateway mounted at the dairy shed.

How it works icons_How it works 6.png

All behaviour data, heat and health insights are integrated through Datamars Livestock Live and can be easily shared with third parties including veterinarians and AI technicians.


Register your interest.


Training and support at every step.

Once you have purchased our Tru-Test Active Tags, we're with you every step of the way.

We'll partner with you to improve your business outcomes, helping you to integrate the technology into your business.

Whether your needs are simple or more complex, our support team are there when you need us, from getting started to maximising the use of your solution, including integration with your chosen herd management system.

You'll receive support from our trusted expert service and support specialists.

Additionally, our 24/7 online Help Centre gives you answers to your questions when you need it, no matter where you are.

A 60 year legacy.

Tru-Test has a longstanding reputation of delivering accurate performance data with over 60 years of bringing dairy and livestock innovations to market.

We have a world-class reputation for developing rugged reliable hardware and world-class smart technology for better farm decision-making and on-farm profitability.

Like all Tru-Test solutions, Tru-Test Automated Heat Monitoring is backed by extensive global trials across pasture and barn operations, utilising machine learning algorithms.

World Class Support Icon.png
Artboard 1.png
bottom of page