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New brand underlines commitment to broad portfolio of purpose-built solutions for
improving lives and businesses.
Datamars, a leader in delivering intelligent tracking, identification and livestock
management solutions, has announced the introduction of new corporate branding to
better reflect its purpose: solving customers’ challenges and improving the lives of both
animals and people.
Datamars has experienced significant organic growth from customers who rely on its
trusted product portfolio to grow and manage their businesses. This integrated portfolio
represents 27 product brands and over 300 years of accumulated knowledge from serving
these customers.
Datamars has also grown significantly by strategically acquiring and integrating market leading
brands into its product portfolio, such as:
Simcro – a world-renowned innovator in animal health delivery systems, providing solutions to help customers easily and accurately administer vaccines and other medications.
Tru-Test – A global leader in agri-technology products and livestock tools for intelligent information gathering and livestock management.
As the company embarks upon an expanded effort to integrate its product offerings and
global reach, Datamars' new corporate brand has been developed to better unify the
product brands and empower employees to work across the organization and deliver
integrated solutions for companion animals and their families, livestock business owners
and textile services companies.
Datamars' leadership in the industry is the result of its passion for understanding
technology and how it can be used to benefit its customers. Datamars' active
participation in global standards-making organizations reflects its industry leadership
and commitment to its purpose. The new acquisitions and branding will strengthen
Datamars’ participation in these industries served and position the company for greater
growth and success under the new Datamars brand.
